The City of Melbourne has appointed Haycom as the supplier of the Ghost Host virtual presenter for the 20thInternational AIDS Conferences (AIDS 2014) to be held at the Melbourne Convention and Exhibition Centre from July 20 to 25.
Mario Valenti, Director of Haycom said it was an honour and achievement to be selected to support such an important international event, and that it was their unique bank of cutting-edge technology solutions – such as Ghost Host and Musion – that helped seal the deal.
“When the City of Melbourne asked for a digital signage solution for AIDS 2014 that was compact, worked in multiple lighting conditions and instantly engaged the audience, we knew our exclusive Ghost Host virtual presenter would be the perfect fit.
“We have designed and built a custom housing unit, matched to the conference theme, for the entrance to the Global Village at the MCEC. From here our Ghost Host will deliver daily highlights and information about the event to thousands of AIDS 2014 delegates and visitors.
“The Ghost Host has been programmed to play looped messages, with no breaks and little maintenance required. We will only be updating the custom Perspex on the unit each day, to give it a fresh new look and ensure powerful and engaging communications are delivered throughout the event,” Mr Valenti explained.
The Ghost Host virtual presenter technology is a new digital signage solution that is exclusively available from Haycom in Australia. It was officially launched at AIME earlier this year, where Haycom won the Best New Stand award.
Part of the Australian Cultural Program – AIDS2014 is the largest international conference on HIV and AIDS, where up to 25,000 participants, from nearly 200 countries, including 1,200 journalists meet to assess the progress and identify future priorities in the global response to HIV.
President Bill Clinton, founder of the Clinton Foundation and 42nd President of the United States, UNAIDS Executive Director Michel Sidibé and artist and activist Sir Bob Geldof will be among the high-level speakers to join thousands of the world’s top AIDS researchers, community leaders, people living with HIV and policy-makers.
“This is the first time the Conference is being held in Australia, and after six months of planning and production work, including the filming for the Ghost Host, we can’t wait to be part of this inspiring high-profile event,” Mr Valenti added.