Co-hosted by Tourism Australia and the Hunter Valley Convention Bureau, the educational visit will bring eight leading business events organisers to the Hunter Valley. Incentives are used by corporate organisations to reward or incentivise their staff, distributors or franchisees.
The delegates arrived by seaplane at Cessnock Airport at lunch time today and over the next three and a half days will be given the red carpet treatment as they visit the Hunter’s leading hotels, wineries, venues, restaurants and attractions. The tour will conclude with a 4WD tour on the Stockton Sand Dunes before departing from Newcastle Airport on Sunday.
“We are very excited to be hosting this influential group from New Zealand,” said Ruth Appleby, Business Tourism Marketing Manager at Hunter Valley Convention Bureau.
“It is the first time Tourism Australia has brought a business events educational group from New Zealand to the Hunter Valley. New Zealand event planners are generally very knowledgeable about most Australian destinations, especially the capital cities, and they are looking for new destinations to bring their incentive groups to Australia. We are confident that we will be able to show them that the Hunter has got what is required to meet their clients’ requirements” she said.
“The Hunter Valley has hosted many incentive groups over the years – most notably 8,000 Amway China delegates in January 2011, but this is the first time we have made a concerted effort to attract incentive buyers from our neighbours in New Zealand,” said Ms Appleby.
The Australian business events industry was worth $9.5 billion in visitor delegate expenditure in 2010. It can be a valuable sector for venues and suppliers that are able to meet the demanding standards of business event buyers.
The hosting of this educational visit has been made possible through funding and operational support from Tourism Australia. Funding was also supported by the NSW Government through Destination NSW and its Demand Building Funding program and sponsorship of Newcastle Airport, Hunter Valley Events and operators and suppliers in the Hunter Valley.