It’s less than two weeks to go until Tourism Australia’s inaugural Destination Australia Conference is set to take place in Sydney on Tuesday 17 March 2015.
Developed specifically for tourism business owners and marketing professionals targeting international leisure and business travellers, the conference program will focus on how Australia can attract more high-yielding international visitors with the ultimate aim of growing the tourism industry.
An impressive line-up of speakers will cover the current global outlook for tourism, share consumer insights and showcase examples of innovation in marketing and trends in tourism.
The day will be emceed by James O’Loghlin with speakers including: the Hon. Andrew Robb AO MP, Minister for Trade & Investment; Deloitte Access Economics’ Partner Ian Harper who will discuss the outlook for Australian tourism; NewsLifeMedia’s Nicole Sheffield will speak on the importance of compelling content; Google Australia’s Head of Travel & Tourism Ross McDonald will provide insights on how best to reach travellers online; and Skyscanner’s Hugh Aitken will share the latest on data mining trends and ways to reach your audience.
It is also an opportunity to garner insider tips from Sean Ashby on the marketing success of Aussie Bum and hear from Tourism Australia’s Managing Director John O’Sullivan and new Chief Marketing Officer Lisa Ronson on selling destination Australia.
A panel of experts will also share their first-hand experiences and knowledge on the value of partnership marketing and maximizing yield through distribution.
For more information and to register visit www.tourism.australia.com/DestAus15