The New Zealand events industry could be in for a major shake-up if the calibre of the speakers presenting at the Eventing the Future (ETF 2103) conference in Auckland on August 14 and 15 is anything to go by. The annual conference has a star line-up of presenters including Bernard Dooling, co-Founder and until recently, former Director of London strategic agency 20.20 Ltd. The conference attracts events’ professionals from throughout the country, representing all sectors of the industry. ETF 13 opens on Wednesday August 14 and is being held at Pullman Auckland.
Dooling joins a number of other high level business leaders delivering keynote addresses, including Stu Robertson of the Orange Group, Dr Mike Ashby, Director of The Breakthrough Company and former New Zealander of the Year, Andy Lark. Several panels feature big names in the music industry, the business sector and the academic world. A series of research based presentations from industry professionals and leading academics will showcase the latest results of research into business case analysis, industry trends and changing audience expectations.
Dooling comes with an international reputation – in 1988 he and a colleague established 20.20 Ltd, a multi-disciplinary design and strategy consultancy specialising in retail and leisure. The business has grown to become one of Europe’s leading agencies renowned for providing strategic advice and implementing change management.
During 30-plus years as a director of 20.20 Ltd, Dooling was responsible for the overall creative direction of numerous projects involving many of the biggest names in the retail and sporting market. His European client base included, amongst others: Liberty, Next, Sainsbury’s, Virgin, Bass, Oasis, Bhs, Mothercare, Homebase, National Gallery, Boots, Marks & Spencer , Arsenal FC and The Body Shop. In Australia he was engaged by Country Road, Gall & Gall in The Netherlands and he helped develop the global reputation strategy for Chevron.
In May this year, he moved from the United Kingdom to New Zealand where he is ‘living the dream’, writing a book and consulting within the retail and sports industry across Australia and New Zealand.
Securing Dooling as a keynote speaker is particularly exciting for the conference organisers as the theme for the conference this year is ‘Transformation’, a theme that has governed 20.20s creative and innovative approach to tailoring audience, fan and customer experiences.
Conference organiser, Anne Hindson is enthusiastic about the entire speaker line-up. “We are thrilled to be able to bring this talent to our conference and look forward to providing an opportunity for our top industry personnel to get in front of top presenters – and vice versa – to share information, experiences and insights on how to transform event outcomes.”
The annual conference provides a unique opportunity for New Zealand’s industry personnel – including sponsors, funding representatives, government and local body representatives as well as music, sporting and general event organisers – to come together to share ideas and information.
Presenters include a range of high profile event organisers along with key industry personnel, business mentors and advisors. According to Hindson, “Although the conference is pitched at event industry personnel, the programme features a huge amount of talent relevant to a range of diverse businesses and business practitioners. Retail, leisure, entertainment, conference and event industry people could all benefit from attending and hearing inspiring and informative addresses from the impressive range of presenters.”