Strategic integrated communications agency Zadro is pleased to announce the appointment of Elizabeth Williams as Account Director – a self-confessed ‘intrepreneur’ ready to embrace building clients and growing businesses from within.
Elizabeth, a former agency owner with 17 years experience in senior roles, has worked on multi-million-dollar campaigns in the areas of financial services, government, telco, charity, sporting, retail, health, and FMCG.
Her role at Zadro will ensure all accounts, campaigns and projects under her stewardship are expertly managed, and are effective and compelling.Elizabeth comes from a background in experiential and activations; however, her skills include below and through-the-line techniques, such as full-message research. She also has experience with point of sale, space “ownership”, consumer and trade promotions, direct marketing, shopper-marketing and strategic communications.
“We are excited to welcome Elizabeth to the team and to add her skills and experience into the mix which will further enhance our capacity to deliver excellence in strategic integrated communications and keep on delivering for our partners and clients,” says Zadro Founder and Managing Director Felicity Zadro.
Elizabeth has worked with top tier, established and emerging brands such Canon, Ubank, American Express, Optus, Austar, Fitness First, Virgin, Save The Children, The Queensland Government, ACP, Diageo, JCDecaux and Sanofi Aventis, from pitch, through strategy, to execution and evaluation.
Talking of the appointment, Elizabeth said, “I am thrilled to be joining the Zadro team; their ambition and commitment in achieving excellence for their clients’ certainly match my own. My aim will be to bring fresh ideas and a strategic approach to add to the strong mix of communications experts. I can’t wait to kick some big goals in 2015 for Zadro and my new clients.”
Elizabeth is working towards her PHD in 2015, with a focus on consumer behaviour.