comment by Trevor Connell
Craig Rispin is a Business Futurist. Craig is not a Time Lord
What Craig does do is look at technology trends and how companies can profit from them.
Craig was the guest presenter at the recent ISES Sydney chapter function at Sydney’s Luna Park.
Craig pointed out that businesses are moving from opinion to data and there are lots of apps that utilise this data that should be investigated by meetings and event managers, along with apps that connect with delegates or event attendees.
This is especially important in a number of areas that affect those working in the meetings and events industries and I take one example to explore – sharing presentations and stories online via video.
One of the dominate messages from Craig re the future of conferences is the rise of hybrid events. Essentially this involves having delegates both onsite at a conference and others watching (and often interacting) online. The most obvious of these events is TED. Craig points out that all the TED talks are made available online for free. This then generates so much interest that the live events sell out very quickly (this also happens with the TEDx side events). I’ve noticed that many conferences are adopting the TED style of presentation; however few seem to be sharing these presentations online.
One disturbing trend to me is the desire to get things shared (online in particular) with no sense of quality. Now this is probably generational. We Baby Boomers grew up expecting quality in the Social Media of our day. We watched movies on huge screens while today’s generation seem to be happy with a phone screen. We played our vinyl on balanced turntables through quality amplifiers and speakers (or high quality headphones) – today’s generation listen to compressed MP3 files through squawk buds.
Craig showed an example of a blogger doing a report on an event. I pointed out that the video was badly shot, the audio was poor and it was badly edited. Craig’s response was to refer to the number of views the clip had garnered. Craig also pointed to the success of “Australia’s Funniest Home Videos” – I rest my case!
So what does this mean for our industry? Do we just throw up our hands and surrender to the lowest common denominator or do we persist and try to maintain standards?
Personally I prefer the latter. But if your audience is Gen Y (or the emerging iGen) then what do you do? Surrender to the lowest common denominator?
An interesting aside – when I was a photographer on a suburban newspaper many decades ago the senior journalist used to quote the adage – “Don’t get it right, get it written” – but he then went on to work for a tabloid radio station.
The showcase side of this event saw some very interesting battery powered LED lamps on show from Chameleon Touring Systems – great product for room lighting where you can scatter them around and not have to worry about power cables.
Meantime Lumi were showcasing Lumi Join – a real-time messaging and polling app that connects and empowers people anytime, anywhere.
And Impact AV showed guests how to get the most from immersive AV production