ISES Sydney members gathered for breakfast at the SCEC on the second day of Sydney’s Event Showcase to hear about the personal experiences of two people who have developed their own personal branding.
Michael Neaylon is the founder of Speaker Central and the author of “True Brand Toolkit: How to bring in big money for your small business”. Michael shared his experience as Sony’s brand ambassador and social media strategist for the Just for Laughs Festival at the Sydney Opera House.
Michael’s key tips are ….
1. As a business owner you are your personal brand: Clearly define your 3 brand values and put them into practice.
2. Get regular feedback on how you’re coming across in the way you present and communicate from people you trust.
3. Reach up: make it your mission to surround yourself with bigger players in your industry and market.
4. Be omnipresent: Leverage your activities and networks with social media, face to face networking, and taking visible leadership positions in associations are just some of the ways you can build your brand.
5. Don’t dis the competition: the only person who gets publicity is them and the only one that looks bad is you.
Michael also has a regular newsletter with tips and techniques to help you promote your personal and business brand.
Miss Pia Andersen of Vintage Allsorts describes building her business – “one perfect pin curl at a time”.
Pia lives in vintage clothes from the 1950s and is a regular at the Fifties Fair at Rose Seidler House. When she realised that the organisers of the Fair were using lots of photos of her in their promotional material she confronted them and suggested they might like to a) get permission first, b) pay to use her image c) employ her to promote the Fair.
The latter ensued and she has gone on to enjoy a great working relationship with the Historic Houses Trust not only with the Fifties fair but with other events in many of their properties.
Essentially Pia’s image (always immaculately dressed and coiffured in 50’s style) is her brand. In addition to this personal brand Pia also heads up Vintage Allsorts, described as “a boutique agency dedicated to providing each of our clients with memorable and engaging vintage inspired events and entertainment”.
A visit to the Vintage Allsorts website reveals a huge range of ideas for themed events that I’m sure ISES members will take on board.
This event was sponsored by Sydney Convention & Exhibition Centre