A broad range of local businesses and hundreds of tourism and hospitality workers are set to reap the rewards of the largest corporate group ever to visit the Hunter Valley Wine Country (HVWC) area during the last two weeks of January.
8000 Chinese Amway staff will visit the Hunter Valley as part of the 2011 Amway China Leadership Seminar which will be based in Sydney. Over eight days, 1000 per day will travel up to HVWC for a day visit. It is estimated the whole event will be worth an estimated $3m to the local economy
Locally based Destination and Events Management Company, Hunter Valley Events has been commissioned to manage the Amway Incentive program, and Co-Proprietor Gus Maher explained why this is such an important series of events for the Hunter Valley.
“Four major wineries – Lindemans, Calais, Hope and Wyndham Estates, will host simultaneous groups each day. Each will employ 20-30 staff on each of the eight days. Hunter Valley Events will also employ a further 40 staff each event day”, he said
“However that is only the beginning- at each venue we are creating an event for delegates that will feature local suppliers such as The Hunter Valley Cheese, and Chocolate Companies, The Hunter Olive Centre, The Australian Regional Food Store, local indigenous performers and artists, and other entertainers.” Mr Maher added.
Part of the Amway brief to Hunter Valley Events was to utilise as many local suppliers as possible, in order to increase local employment and stimulate the local economy.
The flow on benefits of Tourism have never been more evident, when it is considered that local abattoirs needed one month’s notice to fill the order for the meat required for the dinner that is to be served. In addition, there is seafood, fruit and vegetables – much of which has been sourced locally.
“The benefits do not end there.” said Ruth Appleby, Business Tourism Marketing Manager for Hunter Valley Convention Bureau. “As China is the world’s largest emerging wine market, and with each event including a structured wine tasting class, the Hunter Valley visit should provide 8,000 new Hunter wine enthusiasts” she said.
“In addition, First Creek Wines will produce a commemorative wine for Amway as gifts for their delegates with over 20,000 bottles of premium Hunter Valley wine on order” said Ms Appleby.
“Hunter Valley Events has been working on putting together this event for six months. We congratulate them on the excellent programme they have put together and commend them for coming up with solutions to the complex series of logistics required to make this event a success. For a small company working in tandem with our many local suppliers, we are very proud of what Hunter Valley Events is poised to achieve over the next two weeks and wish them the best of luck”
The event build up commences in earnest this week with 130 Chinese staff visiting the Hunter on Tuesday to be trained by Hunter Valley Events before the first group arrives on Friday.