YOU ARE INVITED TO OUR EXCLUSIVE LAUNCH & CELEBRATION OF RSVP SYDNEY.
BE PART OF THE ELITE EVENTS INDUSTRY AND WITNESS THIS UNIQUE UNVEILING OF THE SHOW.
SYDNEY CONVENTION AND EXHIBITION CENTRE
RSVP SYDNEY TEAM
RSVP TO ZADRO COMMUNICATIONS
Well that was the gist of the invitation. And it is important to respond to a RSVP to a RSVP
So what was being launched?
As it turns out it was a new logo for the event. Well OK not just a new logo but a new branding in an effort to get away from the confusion with a dating site. Which is fair enough – but it had already been done in Melbourne and although I wasn’t there this launch looked surprisingly similar. Still this is Sydney and Sydney likes a party so why not do it all again.
RSVP event manager Delwin Kriel explained that he had conducted a series of industry focus groups to see what was needed to boost the trade show. What he then came up with was a rebranding – the show will now be called SYDNEY’S EVENT SHOWCASE | RSVP 2011.
This branding was developed by ETF, the owners of RSVP in Australia, for Sydney and Melbourne and subsequently adopted the UK show which will now be known as LONDON’S EVENT SHOWCASE.
OK so we got a lot about rebranding, but is the trade show going to look any different? Well there were no announcement about that and in the brochure the floor plan looks pretty much the same as last year’s and the shell scheme also looks to be the same as last year’s.
The Melbourne show on the other hand has moved from the MCEC (an exhibition space) into the Royal Exhibition Building, which despite its name is really an event space.
So what was on offer tonight to whet our appetite?
The opening act was Boys in the Band – a new show from SMA Productions (not to be confused with The Boys in the Band, a rather controversial play from 1968).
This is a brand new act for the corporate market and the young performers are bright and breezy and have great voices but are yet to find their groove. However I do look forward to seeing a full set from them and with a full complement of performers.
Then up stepped the ever bubbly Leona Watson from Cheeky Food Group to be our MC for the night.
Leona is so happy with the business that she has secured through previous RSVP Sydney shows that she announced Cheeky Food Group are doubling the size of their stand this year.
I had to take Leona to task though after she claimed to have exhibited at eight RSVP Sydney Shows – this year is the seventh. OK she was excited!
Jodie Richmond, GM and CEO of ETF extolled the virtues of her company and how they love RSVP – well fair enough.
Helen Mantellato explained how professional SCEC staff are and that they love RSVP.
Delwin Kriel thanked the sponsors for the night and did announce an innovation – the appointment of a producer in charge of visitor experience to RSVP.
Then courtesy of MTA Entertainment a big song and dance number from Nikki Bennett – surely one of Australia’s best corporate performers – the finale of which revealed the new branding.
Then more drinks, lots of lollies and networking.
See you at RSVP – sorry – the Sydney Event Showcase in August. And Melbourne in June, I’ll certainly be at both.
All photos by Oneil Photographics
Production / sponsorship credits
SCEC – the venue and catering
Staging Rentals – staging and drapes
Exponet – furniture
Innovative Production Services – AV production
AIRSTAR – inflatable deco columns
The Candy Buffet Company – the name says it all
SMA – entertainment – Boys from the Band
MTA – entertainment – Nikki Bennett
Zadro Communications – PR
Oneil Photographics – photography