Leading experts representing an array of specialties within the special and business events world, have come together to form the inaugural Ambassador Panel for both Sydney’s Event Showcase and Australian Business Events Expo’s.
Valerie Percival, Special Events Manager, IBM Australia; Tana Pal, Head of Events, Group Internal Communications, Westpac; Carol Malloy, Event Manager, Telstra Corporation; Matt Jones, Founder and Consultant, Better Happy; Lena Malouf, Event Consultant and Janene Wardrop, Events Manager, Australian Medical Association have all accepted their new role as Ambassadors for the shows.
Event industry leader Valerie Percival is looking forward to activating her new role as Ambassador.
“From being involved in the first shows years ago, and having attended most of the events since that time, I strongly believe that the incorporation of this Ambassador Panel will offer insights into what works, what can be improved on, and how best to evolve the shows to stay ahead of the curve,” said Ms Percival.
Gary Daly, CEO of Exhibitions and Trade Fairs – owner of both tradeshows, said having the Ambassadors on board is an essential component of this year’s refreshed show strategy.
“The forming of the Ambassador Panel presents a unique opportunity to bring the special and business event industries closer together, delivering inspiring and innovative content for the shows, and making sure that both events satisfy the needs of exhibitors and visitors,” said Mr Daly.
Karen Krieger, Event Director, knows that having the best in the business working alongside her team will ensure the tradeshows deliver a relevant and dynamic program for all involved.
“Having access to the highest calibre of people, and their diverse range of opinions and skills, will help us deliver on exhibitor and visitor expectations. Our Ambassadors believe in the show and the platform that we deliver; their insights and advice will be greatly appreciated.
“Their endorsement of the tradeshows sends a strong message that these shows play a vital role in our industries,” said Ms Krieger.
The Ambassadors will work with the event teams behind Sydney’s Event Showcase and the Australian Business Events Expo to discuss and provide feedback on the show’s direction and promotion on a regular basis. They will also be attending the tradeshows and promoting the events through their own networks.