New Mini launch

Client: BMW mini

Venue: The Showring, Entertainment quarter, Sydney

Pax:1000-1500

Date: 18 May 2007

Event produced by: Think Creative Events 

Objective

think creative events specialize in creating live brand experiences; a perfect match for BMW MINI who were looking to launch the new MINI R 56 to prospective and existing clients. think took a cheeky approach to the launch and created MINI urban cirque. A spectacular arena of music, fashion, gourmet food and fun, all in keeping with the essence of the mini brand.

Touring through Brisbane, Sydney and Melbourne, the experience was a day in the life of MINI. 

The Event

MINI Cirque featured a huge circus tent, food stalls, test drives and an outdoor cinema.  Entertainment was of a circus flavour with trapeze artists, a sword swallower and more along with a fashion parade, table tennis and model car racing.

And to end the evening guests were invited to lie back on bean bags or jump in to MINI Cabriolet to enjoy a movie 

Key production personnel

Event Director: Ant Hampel

Event Manager: Laura O’Neill

Event Designer: tce

Technical Director: Justin Reardon (austage)

Entertainment director: Nicky Rowsell (Skank Creative) 

Production Suppliers

Caterer: Bayleaf catering & the drinks group

Technical production: austage

Generators: Coates Hire

Décor: Voodoo Productions

Security: New Breed Security

Tenting: Unique Attractions