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Rob Armstrong (centre) with Scene Change founders Peter Kolevas and Ian Whitworth
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June 8th 2007
The black vans of Scene Change have rolled into Adelaide, their third office to open since launching their ‘AV Revolution’.
Local equity partner in the new business is Rob Armstrong, a seasoned AV battlefield commander. A lifelong Adelaide local, Rob was until recently Venue Services Manager at Staging Connections, in charge of their in-house hotel operations.
“Rob has an enormous amount of respect in the Adelaide industry,” said Scene Change director Peter Kolevas. “And he knows absolutely everyone, which is essential in a close-knit city like this.”
Armstrong’s production pedigree dates back to the golden era of pub rock, refining his audio crafts on shows for iconic bands like Cold Chisel and The Angels. After operating a recording studio for some years, he was drawn to the corporate event world, working as a technician at the Adelaide Convention Centre and other venues.
He refined his hospitality industry skills over ten years managing the in-house staging services at venues such as the Festival Centre and Hyatt Regency Adelaide, eventually ending up in charge of operations across all of Staging Connections Adelaide’s seven venues.
“I had nothing but great experiences over the last decade, but I felt the time was right for a more personal, locally-owned service,” said Armstrong.
Scene Change Adelaide will focus on the technical side of events, rather than attempting to become any kind of ‘one-stop shop’. They have invested heavily in Meyer PA’s, Panasonic DLP projectors, Stumpfl screens and similar quality technology. Armstrong will be joined by a hand-picked team drawn from his long experience in the local market.
“I want our clients to form a long-term relationship with their technical team. Presenters and conference organisers like to see the same faces they trusted from the last show. They can just walk into the room and feel comfortable right away,” said Armstrong.
Scene Change Director Ian Whitworth says there has been a strong response to their ‘Freedom of Choice’ message.
“The Hobart and Wollongong offices are doing very well. Clients like dealing with a local guy who part-owns the business, because they can sense how much he cares about the show,” he said. “We’re all about removing the barriers to responsiveness, and we’re sure Adelaide will be the same.”
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