16th August 2007

Innovative Australian company think creative events today announced its expansion into South East Asia.

think creative events will open its first international office in central Singapore in August.

Founding director and executive producer, Ant Hampel, hopes the emerging Asian market will be the perfect catalyst to expand the ‘think’ brand.

Hampel admits that ‘think’ will have to challenge conventional thinking to be successful in the new territory, but the temptation of new challenges and multinational opportunities for ‘think’ proved a prospect too exciting to ignore.

“Personally, the opportunity to extend the ‘think’ brand to other regions and explore new international markets has been something I have wanted to do for some time now,” Hampel said.

By designing and implementing events which bring brands to life through emotional connections, think creative events has established itself as one of the leading creative companies in Australia.

think creative events has produced successful projects in Australia for Kylie Minogue, BMW MINI, Jamie Oliver’s Fifteen restaurant, Fosters, Melbourne Racing Club, 20th Century Fox, Hugo Boss, Jetstar, the Australian Football League and Nestle.

It is this level of success and experience that Ant Hampel hopes to introduce to the Asian events market with a strong focus on fresh creative concepts.

“We want to offer multinational brands working in the Australasian region a chance to channel live brand activity through ‘think’ so we can deliver them a ‘live brand experience,’ a sort of one stop live brand shop for both markets.”

think will provide a platform for event design, strategy, project management and activation including all production requirements.

think creative asia is a joint venture between think creative events and four day week pte ltd spearheaded by Adam Wise.

Hampel will continue as executive producer, dividing his time between Australia and Singapore.

The creative direction of both offices will be driven from Melbourne by creative director Alex Zabotto Bentley.