4 DECEMBER 2007

Brisbane has once again proven its pulling power in the business events industry staging a highly successful foray into the southern states.

Organised by Brisbane Marketing, the Get Familiar roadshow, saw 15 of Brisbane ’s best business events operators travel to Sydney , Canberra and Melbourne for three stellar showcase and networking experiences.

Brisbane Marketing Executive Chair, Mr Ian Klug said the Get Familiar roadshow had been a resounding success.

“The roadshow exceeded all expectations! Across the board, the response from attendees was overwhelmingly enthusiastic and positive,” said Mr Klug.

“The message is clear:  Brisbane has become a serious contender – a business events destination to be reckoned with.”

Emporium Hotel’s Amanda Lutvey was just one of the roadshow participants to come away with new contacts and business leads.

“We were overwhelmed with the fantastic response to our new luxury boutique hotel from the Brisbane roadshow attendees!” said Ms Lutvey.

“The Get Familiar roadshow was a great opportunity for interstate contacts to get a taste of our fantastic city.”

Brisbane Marketing spokesperson, Mr Paul Lewin , said the next step was for meeting planners and event organisers to experience Brisbane for themselves.

“We’ve whet the appetite of meeting planners in the southern states. Now they need to enjoy the real experience,” said Mr Lewin.

“It’s as easy as registering online at www.unconventionalbrisbane.com.au”

The two-day Get Familiar tours will introduce meeting planners and event organisers to a range of business events product.

The familiarisations will also allow attendees to see the Team Brisbane concept in action.

Mr Lewin said the Team Brisbane concept was all about the business events industry working together to get the best results for the city and our clients.

“It’s a refreshing and uniquely Brisbane approach to doing business that’s all about collaboration and cooperation,” he said.

To find out more about the benefits of meeting in Brisbane contact the Brisbane Marketing Convention Bureau on (07) 3006 6200, email or visit www.meetinbrisbane.com