Australia’s favourite playground becomes Queensland’s favourite place to do business  

With two weeks to go until corporate Australia winds down another year, the team at Dreamworld is doing the opposite; racking up long hours staging some of the most entertaining and out-of-the-box end of year corporate events in South East Queensland, including their own end of year two-day party for 30 top sellers.

According to Dreamworld’s CEO, Stephen Gregg, unprecedented economic growth and full employment in the region have created an environment where corporations need to be seen rewarding teams or risk losing them. 

And the figures speak for themselves, with almost 30,000 corporate events related guests signed for end of year fun in the final two months of the year.

“Twenty years ago it was enough to reward staff at the end of the year with a leg of ham and a sausage sizzle at the local park. Today, the corporate Christmas event is a glittering dot on the calendar with expectations that it will be bigger, better and bolder than ever before,” said Gregg.

“More and more, staff expect the company to cap off a busy year with a memorable event. Combine this with Generation Y’s emphasis on corporate culture over a job for life, and organisations feel the pinch to create a wow experience as a reward.”

Dreamworld’s corporate end of year events grew considerably this year with most business coming from a 70 km radius. Finance, medical, banking and automative sectors have dominated the bookings.   

Dreamworld’s National Events Manager, Jennifer Neville said the theme park provides more opportunities than a conventional restaurant or hall because groups have exclusive access to heart thumping rides, professional entertainers and themed venues.

“We can give staff ‘money can’t buy’ experiences,” she said. “And we take care of all the staging from concept through to completion. No CEO wants to worry about whether the clown turns up on time or if the microphone is going to work. When they buy us, they also buy assurance.”

 Neville added that the most popular event this year was a meet and greet with one of Dreamworld’s iconic characters such as Sponge Bob before the group moves to a moonlight thrill ride that and a jungle dinner on Tiger Island.

Last month, Dreamworld and WhiteWater World hosted a 2-day party for more than 30 top sellers from New Zealand, Melbourne, Sydney and South East Queensland. The event kick started with Get Wet Surf School lessons at WhiteWater World and finished with an Australiana themed Christmas dinner in Billabong restaurant. It was held to thank the agents for their support during 2007 business year.

Dreamworld and WhiteWater World Events can be contacted on (07) 5588 1111