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22 August, 2008
The Minister for Tourism, Martin Ferguson AM MP, says
Australia
's tourism industry is set to benefit from
Sydney
winning the right to host a highly prized international symposium focusing on the luxury travel sector.
The symposium, facilitated by the invitation-only luxury retail travel consortia Virtuoso, will increase
Australia
's profile and appeal amongst high spending international travellers. Minister Ferguson said, “The travel agents and suppliers travelling to
Sydney
next year specialise in the luxury market throughout North and South America, and the
Caribbean
. They can clearly be very important to Australian tourism as they have the potential to bring the highest spending visitors to our shores.
"There are significant growth opportunities for
Australia
's international luxury travel market.
Australia
is a world class destination with a diverse range of experiences to offer the wealthy traveller, including an increasing range of five-star-plus accommodation.
“Virtuoso’s travel agents and advisors specialise in providing their affluent clientele with exclusive amenities, rare experiences, and privileged access. Staging the symposium in
Australia
gives our industry’s luxury suppliers an exceptional opportunity to showcase their products and services; many of which the symposium delegates will be able to experience first-hand.”
The 2009 Virtuoso Symposium will take place in
Sydney
for one week from April 20 - April 27 and is expected to welcome more than 400 delegates including travel agents, suppliers, and other travel industry representatives.
The event will also attract CEO’s of the group’s principal suppliers, including leading international cruise lines, airlines and hotels. Every year, Virtuoso’s International Symposium brings global Virtuoso partners and members together. Previous symposiums have been held in
Athens
and
St Petersburg
.
Tourism
Australia
has established a partnership with Virtuoso which includes training and educating the 6,000 Virtuoso agents throughout the
Americas
about Australian travel experiences, as well as joint marketing activity. The partnership was formed in 2007 in order to help grow the luxury segment in
Australia
.
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