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5th December
In an Australian first, convention delegates travelling to
Australia
from around the world and those from interstate are to be surveyed by
Australia
’s Convention Bureaux using a uniform set of research questions.
Instituted by the Association of Australian Convention Bureaux (AACB), comprising 14 city and regional Bureaux, the survey will provide an insight into key aspects of delegate spending and travel patterns in each State and Territory.
The questionnaire will include surveying delegates on pre- and post-convention travel plans, and preferred accommodation and carriers, and will record delegates’ experiences of the cities which they visited.
As the highest yielding sector of the tourism industry, the Business Events sector generates $17 billion annually and generates more than 214,000 jobs around the country.
Robyn Hendry
, CEO, Canberra Convention Bureau, said, “As one of the longest serving Board members of AACB, I am delighted to see this important initiative introduced. The national survey will provide a comprehensive picture of the spend, travel, accommodation, flight and leisure trends of delegates visiting our cities and regions.”
John Aitkin, CEO, Brisbane Marketing, said, “
Brisbane
is performing well in the Business Events sector, and I look forward to having quantified data to substantiate continued Government and industry investment in this area.”
Jon Hutchison, MD, Business Events Sydney, said having a standardised set of survey findings would benefit all Convention Bureaux, “As one of the Bureaux that has spearheaded delegate research within
Australia
, I look forward to this opportunity to build upon
Sydney
’s Business Events data, and to contributing to creating a national picture of the trends within our industry.”
Mike Cannon, Executive Director, AACB, said he was delighted to be working with each of
Australia
’s Convention Bureaux on such a significant, joint project.
‘Undertaking this important piece of research will provide the national Business Events industry with robust data to share with our tourism and trade colleagues. In turn, this will provide our industry colleagues with opportunities to leverage from, and proactively target, the lucrative convention delegate market, which spends five to six times that of the leisure visitor.”
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