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17 November 2009
Melbourne Convention + Visitors Bureau’s (MCVB) record results have seen the organisation awarded at the prestigious Melbourne Airport 2009 Victorian Tourism Awards.
MCVB took out the ‘Meetings and Business Tourism’ Award, based on its performance across a host of criteria, including: business plan; contribution to the local, state and national tourism industry; marketing strategies, and; sustainability and innovation.
In support of its award submission, MCVB reported a record year of achievement, with business secured in the last year expected to attract more than 81,000 delegates to Victoria over the next five years (20% above target), injecting more than $340 million in the Victorian economy (19% above target).
MCVB’s CEO, Ms Sandra Chipchase, said the award recognises the organisation’s continued success across a range of areas.
‘Through a series of strategies to extend Melbourne’s international reach, and by increasing government and member partnerships, the Melbourne Convention + Visitors Bureau (MCVB) has achieved a fourth year of record results.
‘In addition to exceeding our targets in terms of delegate numbers and economic impact for the State of Victoria, we have secured major Business Events within the last year, including the international Society for Magnetic Resonance in Medicine 2012 (4,000) and one of the world’s top 10 medical conferences; the World Diabetes Congress 2013 (12,500 delegates).
‘This award recognises MCVB’s contribution to
Victoria
’s Business Events industry, from accommodation providers to regional attractions, from caterers to venues, including the Melbourne Convention Centre.
‘This award also recognises MCVB’s contribution to leading the Business Events industry on the CSR front, with many of our new CSR initiatives, such as our Event Carbon Calculator and low-carbon-impact incentive travel website, being firsts for any Australian Convention Bureau.
‘MCVB’s contributions to the Victorian tourism industry, to generating export dollars for our State, and to ensuring that Victoria’s Business Events industry continues to grow are acknowledged by this award, and I sincerely thank the Victorian State Government, the industry, and MCVB members and staff for their support and work in assisting MCVB to continue to deliver record results,’ Ms Chipchase said.
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