|
27 January 2010
Sydney
based special event doyenne Ms Lena Malouf was recognised last week with the event industry’s highest honour. The prestigious Lifetime Achievement Award from The Special Event organization was presented at a ceremony in
New Orleans
, for her contribution of excellence to the international events industry. This is the first time an Australian has been so honoured.
This award brings another
high point
to an illustrious career that commenced in floral design and now encompasses event management, professional development through mentoring and lectures in
Australia
and around the world.
Always championing
Australia
as leading force in special events
Lena
has been an inspiration and innovator in the event business, driving it from a Socialite hobby to the industry it is today internationally.
Commenting
Lena
said, “I am humbled by this honour from my peers in the industry that I love. Contributing to the building of a strong respected industry has been important to me, and I believe that working together we can ensure a sustainable future by investing in the next generations by sharing our knowledge and experiences.”
Amongst her many achievements,
Lena
was founding Australian President then International President of ISES, the International Special Events Society. She was the first Australian to be accepted into the prestigious American Institute of Floral Designers and was recognised for her outstanding contribution to the industry by the
American
Academy
of Florists and Floral Commentators.
The Special Event is the American based international industry body that brings together industry professionals from 40 countries, to exchange knowledge and ideas with a focus on acknowledging innovation and achievement while developing the next generation of event specialists.
Lisa Hurly Editor of The Special Event Penton Magazine commented; ‘
Lena
has always been generous of spirit and is considered the consummate professional and ultimate mentor as she’s developed the art of sharing her extraordinary industry knowledge and experience.’
|
