The Melbourne Convention Bureau has launched a new piece of collateral to showcase Melbourne’s convention district, reinforcing the city’s status as Australia’s business events capital.
This four-kilometre-wide area follows the Yarra River from the cosmopolitan Docklands in the west to Melbourne’s world-renowned sporting precinct in the east, and encompasses the city centre from the arts precinct in the south to the magnificent Carlton Gardens in the north.
Melbourne’s convention district boasts Australia’s highest concentration of conference facilities, with almost 198,000 square metres of conference space and over 15,000 accommodation rooms conveniently located right in the heart of the city.
MCB’s Chief Executive Officer, Karen Bolinger, said the convention district was a major drawcard for planners looking for a destination to hold their next business event.
“Melbourne is an extremely compact city with a wealth of conferencing facilities and accommodation options all within walking distance of the city’s hot spots and just 20 minutes from Melbourne Airport, which not many cities around the world can boast,” said Ms Bolinger.
“The convention district is also home to Melbourne’s most renowned and exciting attractions including the Melbourne Cricket Ground, Arts Centre, celebrated restaurants and of course the city’s iconic laneways – ideal for delegates who have some downtime during their stay.
“With this in mind, it was an easy decision to package this up into a slick piece of collateral to highlight one of many unique selling points that Melbourne has to offer.”
Along with the convention district brochure, MCB also launched a range of other new publications as part of its rebrand announced last week, including:
• Melbourne Incentives brochure: taking readers through Melbourne and regional Victoria’s unique incentive and corporate travel reward offerings.
• Melbourne IQ: The Intelligent Choice for Conferences – A Guide to Bidding for International Conferences: a guide targeted at local hosts to encourage them to partner with MCB to bid for international association conferences.
• Melbourne Convention Bureau brochure: a corporate publication designed to introduce MCB, the organisation’s core functions, and how it can assist planners.