Expanding its resources to enhance destination services with a more creative approach to clients, MCI Australia announces the arrival of the global MCI DMC brand, Ovation.
Across the world, MCI provides Destination Management Services (DMC), under the award winning Ovation brand, to organisations and companies requiring logistical support and creative local experiences in over 125 locations and was recognised as the ‘Best Destination Management Company 2013’ at this year’s C&IT Awards in London.
Sonja Söderbom has joined MCI Australia’s team as Director, Ovation Australia and will lead the Ovation team based in Sydney. With over 15 years experience, Sonja will draw on her wealth of extensive DMC experience, enthusiasm for Australia and, with the support of MCI Australia’s creative services and event design team, will offer clients coming to or returning to Australia a fresh approach to destination experiences and creative bespoke events. People and relationships are the DNA of the Ovation Group, and it is this approach of openness, passion and expertise which will help craft and deliver a unique vision for clients.
MCI Australia Managing Director, Stephan Wurzinger comments: “MCI Australia has always offered this exclusive service to our existing international clients. However, I am very excited to now be able to raise the bar by having the Ovation brand in Australia as a leading creative DMC provider. Sonja is renowned for creating stunning, bespoke experiences – and with Australia being able to offer so much diversity as a destination, I am very confident that under her leadership, the Ovation team will ensure that our high-end incentive clients engage with our country and people in a way that is authentic, distinctive and unforgettable.”