MCI, a key driver of innovation in the global meetings, events, association and congress industries, today announced an exciting partnership with Elan Events, the largest media, events and entertainment company in Qatar.
The new partnership will focus on growing Qatar’s meetings, incentives, congress and exhibition (MICE) market, with MCI leveraging global best-practices and growth strategies while Elan provides local knowledge, connections and operational excellence.
The India, Middle East and Africa (IMEA) region is one of the world’s fastest growing economies and key to MCI’s long-term growth strategy. MCI first entered the region in 2006 with the opening of MCI Dubai and has since launched offices in Abu Dhabi (UAE), Jeddah and Riyadh (Saudi Arabia), Ankara and Istanbul (Turkey), Cape Town and Johannesburg (South Africa), and Bengaluru, Delhi, Hyderabad and Mumbai (India). Today, MCI employs over 100 talents in IMEA and organised over 400 events in the region in 2014 alone.
“Qatar is a rising meetings industry player in the IMEA region,” said Sumaira Isaacs, COO IMEA, MCI Group, speaking at a press conference to launch the partnership at IMEX. “With the recent construction of two state-of-the-art convention centres and the world’s biggest sporting event – the FIFA World Cup – set to take place in Qatar in 2022, now is the time for MCI to seize these global opportunities, and Elan is the perfect partner to support our growth.”
“Qatar has ambitious tourism growth plans, and global business meetings and events are rooted deep within this strategy. Elan plays an important role in augmenting this strategy, and a partnership with a global company such as MCI is integral to our collective growth,” commented Ibrahim Al Malki, Chief Enterprise Officer, Elan Events and Urban. “Bridging our knowledge of local market nuances and incorporating a global strategy requires strong partners and we see this in MCI. We look forward to growing this partnership in the coming years and being of service to both MCI and our clients globally.”
Over the past ten years, MCI has delivered a number of world-class events and congresses in Qatar’s capital, Doha, working with luxury brands, the oil and gas Industry, and prominent members of Qatar’s business and trading families. This new partnership provides a trusted local presence, expanding MCI service offerings to clients interested in engaging audiences and hosting congresses and events in this fast-growing market.