MCI, the world’s leading provider of strategic engagement and activation solutions and a driver of innovation in the healthcare meetings industry, today launched the first thought leadership paper in its healthcare series, ‘How Successful Medical Meeting Leaders Reach Their Goals – Lessons From 13 Experts.’
Bringing specialised knowledge and unique insights to leading pharmaceutical companies and health associations alike, MCI helps a wide range of organisations in the healthcare sector to effectively navigate an ever-changing and challenging regulatory environment and maximise the impact of their face-to-face meetings.
‘How Successful Medical Meeting Leaders Reach Their Goals – Lessons From 13 Experts’ is based on an MCI benchmarking study that included a survey of recognised leaders at medical associations, pharmaceutical and medical device companies, regulators and third-party entities.
“Well-documented changes to healthcare compliance have ushered in a new era of transparency, with reporting mechanisms being rolled-out today that would have been thought of as unnecessary and unworkable just a few years ago,” said Simon Dufaur, MCI Global Director, Cardiology & Haematology Accounts and co-author of the paper. “Key findings from the benchmarking study allowed us to identify three reframing must-haves to help the medical meeting industry adapt to these new realities, influence stakeholders and develop an innovative new ecosystem.”
Discussing these three reframing must-haves in detail, the paper concludes that responsible stakeholders and healthcare leaders must accept and embrace new ways of working, making it their highest priority to shape a new framework that will transform the medical meetings industry.
“We see immense opportunities for those segments of the medical meetings industry that choose to lead the development of this new framework and focus attention on innovations and progressive developments that improve healthcare value and patient care,” said Cerstin Steindorf, MCI Global Account Director Healthcare and co-author of the paper. “MCI’s healthcare experts have a range of solutions and tools to help leaders seize this opportunity, and future papers in the series will take these ideas to the next level, as well as demonstrating to the reader that stakeholders needn’t risk being put on the defensive.”