With over 20 years experience in the tourism and hospitality industry, Michelle Docherty has been appointed Chair of the Western Australia Branch of the Australian Tourism Export Council (ATEC) .
Looking forward to working closely with key industry stakeholders including Tourism WA, Tourism Council WA, Australia Hotels Association, Perth Convention Bureau, WA Indigenous Tourism Operators Council and BackPack WA, Michelle will look to reinforce synergies throughout the industry and align goals and objectives for the short and long term success of tourism in WA. Working closely with the government to position Perth as the gateway to Australia from Asia will also be on the list of challenges that Michelle is keen to take on.
“I hope to align WA strategies with other states to achieve common goals for the organisation; to concentrate on education within the industry and actively promote the new and emerging market of South East Asia.” Michelle says.
Currently Director of Sales & Marketing, Hotels, for InterContinental Hotels Group at Burswood, Michelle will be working alongside Deputy Chair Adam Barnard from Adams Coaches to deliver ATEC members the support and commitment needed to get their product to market through B2B facilitation, industry education, advocacy and industry development.
ATEC Managing Director, Felicia Mariani welcomed the appointment of Ms Docherty as the chair of the Western Australia Branch.
“Western Australia is an integral part of the Australian proposition to attract new visitors from the Asian region,” Ms Mariani said.
“The new China Southern direct service into Perth presents an excellent opportunity for the Western Australia inbound market.
“Michelle is a strong leader who will ensure the ATEC Western Australia Branch plays a pivotal role in harnessing this important inbound market.”
Barry Felstead, CEO of Burswood Entertainment Complex said “Michelle is well deserving of this opportunity to Chair such an integral industry body representing Western Australia’s million dollar tourism export industry. We wish her every success in her new appointment.”