A congress to celebrate the diversity of languages is being held against the backdrop of Brisbane’s vibrant multicultural landscape and will bring $6.4 million to the city as it takes place at the Brisbane Convention & Exhibition Centre this week.
The 17th World Congress of the International Association of Applied Linguistics (AILA 2014) will be held across five days from August 10-15, bringing together applied linguists from around the globe to discuss the Congress theme, “One world, many languages“.
Associate Academic Dean of English at the Higher Colleges of Technology in Dubai and AILA 2014 co-chair, Dr Christina Gitsaki, said Brisbane’s “vibrant multicultural community” and emergence as an international hotspot for high-profile events were among the reasons why the city was chosen to host AILA 2014.
“The internationally revered University of Queensland is also the hosting institution for the Congress,” Dr Gitsaki said.
Lord Mayor Graham Quirk said international conference delegates would witness the richness of Brisbane’s multicultural communities during their stay.
“Council is committed to supporting our rich multicultural heritage, and has many programs to celebrate our diversity including the Lord Mayor’s Multicultural Awards, our multicultural round table and hosting the Asia Pacific Screen Awards,” Cr Quirk said.
“It is encouraging to see a conference that celebrates the theme of cultural diversity through the field of study of languages and language acquisition chose Brisbane as the host city for its triennial congress in 2014.
“AILA 2014 delegates coming to Brisbane will discover first-hand what it is about our city that makes us a leading destination for business events,” Cr Quirk said.
John Aitken, CEO of Brisbane’s economic development board, Brisbane Marketing said the Brisbane Convention Bureau had flourished in the busy lead up to the G20 by assisting clients for other noteworthy conferences to make the most of their Brisbane business event.
“The Brisbane Convention Bureau has supported AILA 2014 through a range of initiatives including a targeted LinkedIn campaign to attract international delegates, tailored destination video, conference promotion support and an onsite tourist information desk,” Mr Aitken said.
“The broader initiatives put in place to meet the needs of G20 delegates and visitors this year will also be invaluable for all future and current event organisers and visitors who choose Brisbane to host their business event.”