The Melbourne Convention + Visitors Bureau (MCVB) today launched the 2012-13 edition of the Melbourne Planners’ Guide, which for the first time is available as an interactive e-book.
As part of MCVB’s digital strategy, the online version of the Guide has been revitalised to a format that can be easily accessed by event planners on their smartphone, tablet or computer, meaning that MCVB’s in-depth planning knowledge is only a few clicks away.
The new e-book offers the same convenience of the traditional Guide website, but in addition, also features video content and allows planners to zoom in, print and share selected pages via email or social media sites.
The e-book will also allow planners to easily navigate through the contents or thumbnail menus, providing an easy-to-follow outline of the Guide, which is perfect for those who are time poor to access product information quickly.
MCVB’s Chief Executive Officer, Karen Bolinger, said the Melbourne Planners’ Guide 2012-13 was an invaluable source of information for event planners.
“MCVB is always looking for new and innovative ways to promote business events in Victoria, so converting the 2012-2013 edition of the Guide from a website to an interactive e-book was a natural progression for us,” Ms Bolinger said.
“The e-book format transforms the Guide from a reference document to a functional tool; an essential companion that gives on-the-go planners a wealth of knowledge at their fingertips.”
Ms Bolinger added that the Guide was a testament to Melbourne’s standing as one of the world’s premier business events destinations.
“The state-of-the-art facilities, professional services and world-class infrastructure detailed in the Guide reinforces Melbourne’s status as the business events capital of Australia, as recognised by the International Congress and Convention Association (ICCA) in their Country and City Rankings Report 2011released in May,” Ms Bolinger said.
“I would like to thank our members and strategic partners for their contribution to the Guide which is the flagship publication of the Victorian business events industry.”