Australia’s business events industry has recovered from the recent economic downturn, according to a new Business Events Council of Australia (BECA) report which shows international conference delegate numbers grew last year as the nation increased its share of the global meetings market.
According to the BECA 2012 State of the Industry Report, 190,000 people visited Australia last year to attend a conference or convention, up 11 per cent on 2011.
New Zealand remained the major source of conference visitors, with numbers rising 2.5 per cent since 2011, while convention visitors from the USA grew 26 per cent, numbers from China increased 23 per cent and Japanese arrivals rose 16 per cent.
At the same time Australia’s market share of international association meetings increased to a ranking of 13th in 2012 compared to 16th in 2011
The report showed a decrease in the deficit between inbound and outbound convention travel with a 10 per cent rise in arrivals and a 3 per cent decrease in departures.
The BECA State of the Industry report is produced annually to measure the performance of the industry and track progress against a number of key performance indicators.
BECA Executive Manager Inge Garofani said a majority of the key performance indicators showed continued growth for the industry, which had now recovered from the impact of the recent Global Financial Crisis.
“The business events industry is in a strong and healthy state at the close of the 2012 year,” Ms Garofani said.
“The outlook is extremely positive. We are ahead of our 2020 target for arrivals and well on track to achieving our goal of being a $31 billion industry by 2020.
“With the new Coalition Government putting tourism and business events under the Minister for Industry and the Minister for Trade and Investment we can only see this outlook further improving.”
For the full report visit BECA website.