Meetings & Events Australia (MEA) has initiated a landmark study in conjunction with the University of SA, believed to be the first of its kind worldwide, asking business owners of Meeting and Event Management companies to share their expert insight and knowledge. The outcome will be a combined source of industry best practice for business events in Australia.
Linda P Gaunt, Chief Executive Officer of MEA said that many other industries have advanced from similar research.
“Other industries have benefited from identifying factors that create success.”
“However to date, this type of benchmarking has not been undertaken within Meeting and Event Management companies, a key sector of the thriving, highly lucrative but extremely competitive global Business Events industry.”
As the peak industry body for the business events industry in Australia, MEA will lead the way and address this deficit through a national study that seeks to examine best practices within Meeting and Event Management companies in Australia.
The national study will draw upon the expertise of the University of South Australia, who are undertaking the research. It is a clear demonstration of MEA’s leadership in the Business Events industry in Australia.
So what will the study involve?
An electronic survey will be sent to the owner/s of independent Meeting and Event Management companies operating in Australia, by the researchers at the University of South Australia. The survey will request information that relates to the:
- Nature of their business and its operation
- Mix of services provided to the business events industry
- Demographics of the business
- Ways they are adapting to trends within the industry
- Types of business practices that lead to success
Benefits of the study
It is anticipated that the study will produce a range of information that will assist Meeting and Event Management companies in improving their business and managerial performance.
The success of the survey will be highly dependent upon the company’s contacted participating and completing the survey.
Linda calls for the support of the business event industry.
“This is the chance for the events industry to demonstrate their business excellence. We ask that everyone who is contacted get involved; and as a combined voice we can really influence our industry in creating a strong foundation for future best practice”.
To be involved in the survey you can email your details to MEA.