Tourism New Zealand, in partnership with The Australasian Society of Association Executives (AuSAE) and Air New Zealand, hosted nine association executives in New Zealand in a bid to grow the number of Australian business events in New Zealand.
The group, which represent leading Australian associations, were hosted in Rotorua for three days at the New Zealand AuSAE Leadership Symposium.
The executives then experienced bespoke itineraries across Auckland, Wellington and Queenstown showcasing each destination for future conference opportunities.
International Business Events Manager Bjoern Spreitzer says this was a great opportunity to showcase what New Zealand has to offer to key association decision makers in Australia.
“The group were able to experience itineraries tailored to their associations and to meet with key local thought leaders relevant to their field of expertise.”
In June this year Tourism New Zealand announced a marketing agreement with AuSAE, aimed at growing the number of Australian business events in New Zealand.
AuSAE represents over 10,000 individual leaders working in not-for-profit organisations throughout Australia and New Zealand.
The two-year agreement formalises a commitment from AuSAE to promote New Zealand as a business events destination to their members and improve the capability of New Zealand associations to host an international conference.
The symposium is a key piece of activity under the agreement and was a great opportunity to showcase what New Zealand can offer these associations as a business events destination.
“Australia is an important market for the business events sector in New Zealand and we are excited to be working collaboratively with AuSAE on activity like this, to promote the benefits of holding events in New Zealand to key decision makers,” says Bjoern.
The group represent organisations such as the Australian Veterinary Association, Australian Institute of Office Professionals and the Australian Institute of Professional Photography and Professional Video Production.