An Australian arrives in the US and is asked at customs and immigration the purpose of his visit.
“I’m attending the ISES conference” he tells the official who responds with a quizzical look and demands more information.
The Australian spells it out “The International Special Events Society conference” and then has to explain what Special Events are.
Eventually the official is convinced that this white Australian male is not in the US to attend a conference organised by a terrorist organisation.
So two things – first who would be the stupidest? A prospective terrorist telling an official the real purpose of his visit or the paranoid official?
Second – the International Special Events Society has rebranded as the International Live Events Association.
The association is putting a brave spin on the name change which was announced in a video broadcast by international president Jodi Collen, who said using the word ‘live’ best summed up the membership.
Collen said: “The world has changed phenomenally since the International Special Events Society was founded in 1987 and our industry has always kept up and changed with it. This is the culmination of a process that began several years ago and that will continue as our association continues to evolve.
“We are known by our global members and partners as the live events industry. ‘Live’ is quite simply the best way to express and communicate in one powerful word the fantastic energy and clarity that live events, no matter what kind, bring to human communication.”
Collen added changing from ‘society’ to ‘association’ was equally important.
“It is the crux of what ILEA is about. We’re more than a society, we’re a close-knit association of like-minded people working together through trust and commitment to purpose,” she said.
“This is a massive opportunity for us as an association and the beginning of a very exciting time in our history.”
So, no more confusion…
and ILEA really rolls off the tongue, doesn’t it…
and the association/society 2016 conference is still branded ISES Live
and yes, that is a true story.