The year closed with an exciting finale for Oracle Attractions at a recent ceremony in Moscow, where the Aussie laser show company won the 2011 ILDA Artistic Award for Innovative Application from a highly competitive international field.
Oracle received the award for its breath-taking architectural laser lighting effects at the Opening of Melbourne’s AAMI Stadium.
The $270 million stadium became the sparkling new jewel in Melbourne’s sporting crown when it opened in front of a sell-out crowd of 30,000 fans for an Australia vs New Zealand rugby league test.
As spectators approached the stadium, they were treated to a remarkable show of laser effects weaving intricate outlines through the geometric patterns that form the iconic building’s roof.
Director of Oracle Attractions, Glenn Turner, described the project, “This was by far the most intricate and challenging feat of laser work in my entire 20 year career. We began with carrying the rig of 27 lasers, individually in backpacks, high onto locations such as nearby microwave towers and the stadium lighting pylons, which soar 40m into the air.”
“These were all connected by a network of cable, fibre optics and microwave technology. We then returned to each laser and individually traced every shape on the stadium’s intricate roof – mostly in the early hours of the morning, on a freezing night, with the wind howling around your ears 40m up!”
Once all the systems were integrated, Oracle could create one complete, moving animation across the entire roof structure. The result was a mesmerizing display of shifting and changing geometry.
Keith Tucker, Director of Megafun, the creative team behind the stadium opening event, said, “We were looking for a way of highlighting and demonstrating the remarkable nature of the stadium roof, and lasers gave the flexibility and capacity to achieve a truly unique look. Glenn and the team at Oracle Attractions were able to understand what we were after and delivered an outcome that was both spectacular and memorable.”
The ILDA Awards are the international laser display industry’s ‘Oscars’, and the win is a unique honour for an Australian company. In presenting the award, Timothy Walsh, President of ILDA, said that Oracle Attractions was chosen from 120 entries worldwide. “To receive a First Place award in such a competitive category indicates an especially noteworthy achievement.”
Oracle Attractions produces cutting-edge visual effects shows for many of Australia’s most iconic events, including Brisbane’s River Fire and Sydney’s Australia Day at Darling Harbour and has also installed a spectacular water park show in Kuala Lumpur to celebrate Malaysia’s 50th anniversary.