Sydney will be featured in all its facets at AIME 2011, when Business Events Sydney presents the nation’s MICE hub in a massive exhibition stand. Regional meetings and events venue Penrith Events Centre will be part of the stand and is the only registered club to be involved.
Penrith Events Centre’s recent injection of $33 million into their property has turned the community club into a professional conference and meetings facility. With 11 venues across 80 hectares and a firm resolve to be a leader in its field, the Events Centre is a serious business events player.
Due to its location at the base of the renowned Blue Mountains and within an hour’s drive from Sydney, the Events Centre is a fresh alternative to its inner-city cousins. The motto ‘get out into the country’ is a popular selling point of Lindy Andrews’, Head of Sales & Marketing – Events & Venues.
“Our clients love the proximity to high-octane activities like white-water rafting and the water ski park. It creates a point of difference to their event. This, coupled with our state-of-the-art facilities and equipment, makes the Penrith Events Centre a great venue choice for many businesses,” says Andrews.
Business Events Sydney is making a point by giving regional venues the opportunity to exhibit as part of their giant AIME 2011 stand. Head of Stakeholder Relationships Simon Shaw works strategically with stakeholders such as conference centres, suppliers and organisers for cooperative business development.
“It is important to provide our prospects with the full range of options they can take advantage of by holding their event in Sydney. The more variety we offer them the more likely they are to put us on top of their list. In turn we deliver important connection between our stakeholders and clients that both parties can benefit from,” says Shaw.
Visit Penrith Events Centre at AIME stand 1617.