Singapore company Xzodus Pte Ltd has been appointed marketing representatives for the Perth Convention Bureau.
The appointment was announced at an evening function held at the Fremantle Seafood Market at Clarke Quay last night and attended by more than 60 guests representing key association, corporate and incentive travel planners.
The Australian High Commissioner Mr Doug Chester and his wife were among the guests, together with the Lord Mayor of the City of Perth, Ms Lisa Scaffidi, who travelled to Singapore to officially announce the appointment.
Perth Convention Bureau Chairman Ian Laurance told guests that the PCB had been anxious to have an in-market presence in Singapore for several years.
“The appointment of Xzodus represents a major development in the evolution of the Bureau’s overseas marketing activities,” he said. “This is a timely appointment that we believe will deliver sound results for our destination.”
The Bureau’s Managing Director Christine McLean said Xzodus would have responsibility for developing business events opportunities from both the Singaporean and Malaysian markets.
“Xzodus also represents Tourism Western Australia in Singapore so there are excellent synergies for us in appointing them to deliver marketing services for the Bureau,” she said.
Ms McLean said South East Asia was a growing market for Western Australia because of its close proximity to Perth, the fact that it was in the same time zone and had excellent airline access. And Western Australia was able to offer a sophisticated business events product.
“The Bureau has developed strong relationships with corporate and incentive agents in Singapore and the rest of Asia over the years and we aim to strengthen these and grow new relationships through this appointment.”
The Bureau, established in 1972, is responsible for marketing Perth and Western Australia as a destination for conventions, exhibitions and incentive travel groups.
In 2009-2010 it secured business events that are expected to inject more than $90 million into the Western Australian economy over the next four years.