The University of Western Australia and Perth Convention Bureau launch Conference Convener Support Desk to bring more highly sought after international and national conferences to WA.
The University of Western Australia (UWA) and the Perth Convention Bureau (PCB) joined forces yesterday to launch the UWA Conference Convenor Support Desk at a cocktail reception at The University Club attended by 60 guests including, the Hon. Bill Marmion MLA (representing the Premier and Minister for Tourism), together with representatives from UWA, PCB, Tourism WA and the City of Perth.
The convener support desk, a PCB initiative, is located at the entrance of The University Club and is intended to support UWA academics, staff and alumni to successfully bid for and secure more outstanding conferences for Western Australia.
PCB’s Chairman, Ian Laurance AM, said, “The convention results from the partnership between the Perth Convention Bureau and UWA have been nothing short of spectacular. With this latest initiative we expect even greater dividends for the State”.
PCB’s Chief Executive Officer, Paul Beeson said UWA was a great partner for PCB and this recent collaboration was another mutually beneficial initiative for both organisations.
Over the past three years conferences secured by UWA Alumni and Staff utilising PCB’s resources contributed almost 51 million dollars to the Perth and Western Australian economy.
Given this, the logical extension was to offer PCB’s resources to a broader audience of the UWA community, increasing the quantity of local conference conveners.
The relationship is perfectly balanced: UWA increases its profile and research globally; Perth and Western Australia garner the economic, social and knowledge benefits of international conferencing in our State.
UWA Vice Chancellor Professor Paul Johnson said UWA welcomed PCB’s on campus presence and “looks forward to the increased profile of UWA and its alumni through increased international and national conferencing in Western Australia”.
In July PCB reported it had exceeded its yearly target of securing $102 million in direct delegate expenditure. PCB’s main aim is to drive business tourism to Western Australia and the launch the UWA Conference Convener Support Desk is a further initiative to support this strategy.
PCB is responsible for marketing Perth and Western Australia as a business tourism destination and is funded by Tourism WA and the City of Perth. In the financial year 2012/2013, it secured business events that will require more than 200,000 local hotel room nights and inject more than $104.7 million in delegate expenditure to the Western Australian economy.