|Monday, 14 February 2011
Twenty-five VIPs from China Southern Airlines’ Guangzhou team will fly to Brisbane this week to gain first-hand experience of some of South-East Queensland’s top spots, Tourism Queensland CEO Anthony Hayes said.
Mr Hayes said Tourism Queensland would host the China Southern group, which would spend three days experiencing some of Brisbane and the Gold Coast’s most popular tourist attractions and locations.
“The aim of the familiarisation is to give the group the opportunity to experience South-East Queensland first-hand, gain a better understanding of the Queensland market, enhance existing business relationships and create new ones,” Mr Hayes said.
“While in Brisbane, the group will get to cuddle a koala at a local wildlife sanctuary, experience local Indigenous culture, taste local cuisine and do some wine tasting at a popular local winery.
“On the Gold Coast the group will visit a local theme park, take in the view from Q1’s Skypoint Observation Deck and enjoy some casual shopping.
“While the group will experience some of the best tourist spots in the region, they will also meet with a number of Queensland tourism industry representatives.”
Mr Hayes said the familiarisation was a further step in promoting Queensland as a destination for Chinese visitors following the arrival of the first China Southern Airlines flight direct into Brisbane Airport in November 2010.
“China and Queensland have a long-time bond and in addition to adding a potential 3,600 extra Chinese visitors into Queensland each month, this new route means Chinese travellers are now able to fly direct into Queensland three times a week,” he said.
“China is one of Queensland’s fastest growing and most important international markets and this familiarisation is a fantastic opportunity to showcase South-East Queensland to the China Southern team who are selling Queensland to potential Chinese visitors.
“172,000 Chinese visited Queensland in the year to September 2010, up 21 percent on the previous year.
“Chinese visitors also spent $336 million on their trips to Queensland in the same year, $67 million than during the previous year.
“These figures show the China market is growing and Chinese visitors are increasingly being drawn to Queensland thanks to the shopping, beach, nature, wildlife, marine and adventure experiences we have to offer.
“We hope this China Southern trade familiarisation is the first of many more to come to help build on the existing relationship between the Queensland tourism industry and the airline.”
In the year ending September 2010, the Gold Coast and Brisbane welcomed 114,000 and 74,000 Chinese visitors respectively.