The 2017 Badminton World Federation (BWF) Sudirman Cup will be held on the Gold Coast following a successful bid by Tourism and Events Queensland (TEQ) and Badminton Australia.
Held biennially, the 2017 BWF Sudirman Cup World Mixed Team Championships will be held from 21-28 May in conjunction with the BWF Annual General Meeting. The two events combined are expected to deliver an economic impact of $10 million for Queensland.
Minister for Tourism, Major Events, Small Business and the Commonwealth Games, Jann Stuckey, said Queensland would be the first Australian destination to host the BWF Sudirman Cup in the event’s 25-year history.
“The event, to be held from 21-28 May 2017, is expected to attract more than 1,500 competitors from around 45 countries and a global television audience of more than 500 million,” said Ms Stuckey.
“Badminton boasts a strong following in Asia and Europe, with the Sudirman Cup a fantastic opportunity to raise Queensland’s profile in key visitor markets, including the United Kingdom, China, Indonesia, Malaysia, and South Korea.
“To have secured one of the most prestigious titles in badminton is a significant tourism coup for Queensland, reinforcing our international reputation as a premier sporting event destination.
“While Labor had no plans for tourism, the Queensland Government’s 20-year plan for tourism, Destination Success, recognises the importance of securing events that drive visitation to our world-class destinations.”BWF Sudirman Cup World Mixed Team Championships will be held in conjunction with the BWF Annual General Meeting and the two events combined are expected to deliver an economic impact of $10 million for Queensland. The BWF Annual General Meeting alone will attract over 250 delegates representing a staggering 180 national badminton federations.
Ms Stuckey said the 2017 BWF Sudirman Cup will take place at the newly developed Carrara Sport and Leisure Centre, the same venue as the Gold Coast 2018 Commonwealth Games badminton tournament.
“This event is another example of how this Government’s strong planning for the Commonwealth Games is creating lucrative spin-offs.” said Ms Stuckey.
“Construction of the Carrara Sport and Leisure Centre is due to begin in early 2015 and the venue will provide the ideal location to host this global event.”
TEQ Chief Executive Leanne Coddington said the event was a fantastic addition to Queensland’s dynamic sporting events calendar.
“The BWF Sudirman Cup demonstrates our commitment to securing more national and international sporting events for Queensland,” said Ms Coddington.
“Queensland boasts Australia’s best events in Australia’s best destinations promoted as part of the It’s Live events calendar.
“TEQ has developed the world’s best destination-focussed events calendar that is a major commercial asset for Queensland and contributes to the industry’s target of growing visitor expenditure to 2020.
“The BWF Sudirman Cup will certainly be one of our calendar’s feature events come 2017.”
Badminton Australia CEO Paul Brettell said, “The awarding of the 2017 BWF Sudirman Cup to Australia and the Gold Coast is a major boost for the sport in the whole Oceania Region.”
“This will be the first time the event has been hosted outside Asia and Europe and the success of the bid is a reflection on the professionalism of the bid by TEQ and Badminton Australia. All the badminton fraternity looks forward eagerly towards 2017.”