Sydney and NSW have won more business events in the financial year of 2009/2010 than ever before.
Business Events Sydney has secured sixty nine business events versus a previous record of forty seven events in 2002/03. This represents $179 million to the NSW economy as the business traveler spends approximately five times that of a leisure tourist.
Business Events Sydney together with Events NSW and state government support, and partnering with key stakeholders have collaborated to produce a record year for bid wins and for events in the city in 2010.
Business Events Sydney submitted one hundred bids this year, also a record year for submissions. This represents an impressive bid win ratio of 74%. Of the total bids wins, fifty one are association conventions and eighteen are corporate incentive events predominantly from Asia.
Last year the city won the right to host Amway China which will bring 15,000 delegates to Sydney early next year. Mr Jon Hutchison, Chief Executive Officer of Business Events Sydney, said “It is not only a very large event but an important one as it demonstrates that Sydney attracts repeat business”. This event was held in Sydney also in 2005.
Rod McGeoch, who led the 2000 Olympic Games bid and works closely with Business Events Sydney as an ambassador, said “bidding to win takes a strategic approach and a fiercely competitive spirit. Business Events Sydney has been successful for 40 years working on behalf of the city and has produced another outstanding year of results”.
The largest event taking place in 2010 is currently in Sydney with approximately 12,500 Lions Club delegates from all over the globe hosting a series of meetings and social events around the city, including a march down Macquarie Street.
The International Lions Convention was secured by Business Events Sydney back in 2003 and is being delivered through a collaboration between the state government and the events industry. This event is an outstanding example of how well Sydney pulls together to put on an event. Just as Sydney put on the “best Olympics ever” so too does it put on an amazing event for every business meeting.
The foundations are also in place for the future of business events in Sydney. Already 128 events are confirmed to be held between 2010 – 2018 worth an estimated $683.6 million for the state’s economy.