Continuing its success with targeting and securing high-yield conference sectors, Perth Convention Bureau (PCB) reports substantial results in securing resources industry conferences into Western Australia.
Over the past three years, resource industry conferences secured by PCB have increased by more than 600%*, and will almost double** this year’s events on the previous year.
In the short term, high-yield conference business will deliver delegates for whom on-ground costs are less of an impediment, and in the long term strengthen Western Australia’s position as a premium destination for high expenditure conference sectors.
Targeting resource industry conferences aligns PCB’s strategies to many significant agendas including government, research/academia and industry. PCB’s novel marketing initiatives such as the Aspire Program have been fundamental to this success. To facilitate further dividends for the state, PCB has developed the inaugural Aspire Professional Development Award to be partnered with the Australian Securities Exchange (ASX), which will identify and assist future local conference conveners with potential conference bids.
In another resource sector focused initiative, PCB is a foundation member of the Energies Cities Alliance. This alliance of the world’s leading resource sector cities has ensured the profile of Perth as a premium resource conferencing destination and knowledge sharing between its partners which include Abu Dhabi, Calgary and Aberdeen Convention Bureaux.
PCB CEO Paul Beeson said, “The dividends of high-yield resources conferences are not solely economic and tourism based. For many years to come they will also bring multiple benefits to the state through knowledge-share, innovation, commercialisation, education, scientific and social advancement.”
Recent high-profile wins include the 2016 LNG18 conference (~4000 delegates; +$10M DDE) and the development of the Australian Resources Conference with the ASX for late 2012 (www.arc2012.com.au).
*09/10 $633K DDE – 11/12 $5.05M DDE – (+697%) – Verified by independent auditors PricewaterhouseCoopers
**11/12 $5.05M – 12/13 $9.56M DDE – Verified by independent auditors PricewaterhouseCoopers
* DDE = Direct Delegate Expenditure (economic impact measure)