The Sydney Convention and Exhibition Centre has launched an expanded social media program, opening the way for new online communities surrounding Australia’s busiest events venue.
The program is part of a wider strategy to develop new levels of interaction between the Centre and its stakeholders, including event organisers, delegates, suppliers and the wider events industry.
Specialist internet marketing consultancy Whiteclick has been appointed to implement the plans, involving an active presence on social media sites such as Facebook and Twitter and the launch this week of a new blog.
Sydney Convention and Exhibition Centre Chief Executive Ton van Amerongen said the aim was not simply to issue marketing messages, but to create new online interaction and links within the wider events fraternity.
“By its very nature, the conference industry is about creating links between people, business, research and science,” Mr van Amerongen said. “Through our social media plans we want to extend that process beyond the walls of our Centre and into a much greater forum, both within and beyond the events industry.”
Mr van Amerongen said the Centre planned to increase its communication with clients, potential clients and the events sector, providing informative and relevant content to assist with planning and staging events.
He said the program would create new spaces in which to find up-to-date information and news, as well as join conversations with other stakeholders and industry figures.
New blogs would offer expert advice and opinions, while encouraging a greater interaction and shared creativity among users of the Centre. At the same time, the Centre would gain live insight into the changing needs of events organisers and delegates, allowing it to respond and develop its own new initiatives.
Sydney-based Whiteclick is a specialist internet marketing and search engine optimisation consultancy, already active in the events sector through its work with Business Events Sydney.
The Sydney Convention and Exhibition Centre’s new blog is at blog.scec.com.au.