Diversified Exhibitions has emphasised the viability and value of exhibitions as a marketing channel, after claiming six top awards at this month’s Exhibition and Event Association of Australasia (EEAA) Awards for Excellence.
Diversified Exhibitions was one of the big winners at gala event in Melbourne, which recognised outstanding achievement and leadership in the exhibition and events industry, taking home the awards for:
- Best Consumer Show over 10,000m2 – Grand Designs Live Melbourne
- Best Trade Show over 10,000 m2 – Australian Fitness & Health Expo
- Best Trade Show under 10,000m2 – Australian Gas Technology
- Best Consumer Marketing Campaign – Grand Designs Live
- Best Show Team – Australian Fitness & Health Expo
- Best NZ Show – Fine Food New Zealand
“Diversified Exhibitions prides itself on delivering relevant content and bringing buyers and sellers together in vibrant, hands-on environments which result in a demonstrated return on investment for all parties,” said Matthew Pearce, Managing Director, Diversified Exhibitions Australia.
Mr Pearce said no other marketing medium could compete with exhibitions for their experiential power driven by face-to-face contact with brand and product – and for results that are immediate, measurable and cost-effective.
“Exhibitions always have been – and remain – a valid and compelling component of the marketing mix. When people come face-to-face they build relationships, sales leads are generated and business gets done. Exhibitions provide a proven and unique opportunity, bringing an entire industry together in one place for the concentrated and sole purpose of delivering sales results,” he said.
“The exhibition sector continues to grow, further consolidating its place as a valuable counterpart alongside traditional and new media for showcasing products and services. In the coming year, 27 new exhibitions will be launched in Australia, many in new markets.”
In 2013 Diversified will launch new shows Fitness WA, Lunch; Sydney and Melbourne and Office Sydney.
The EEAA is the peak association for the exhibition and event industry in Australia and New Zealand, representing all aspects of the exhibition and event industry.