South African Tourism is pleased to welcome Deborah Binder to their team, taking over the role as Marketing and Communications Manager for Australasia.
Originally from the Canary Islands in Spain, Deborah brings a wealth of travel marketing and destination knowledge having worked in New York, Boston, Madrid and Windhoek.
Initially beginning her career in advertising, Deborah quickly developed her skills as a marketing all-rounder having worked across the travel and tourism, retail, food, property investment, charity and fashion industries.
More recently, Deborah was the Marketing Manager at the conservation and humanitarian based N/a’ an ku sê Foundation in Namibia. Prior to that role, she notched up over three years experience and a broad network across the travel and tourism industry in Australia and New Zealand by heading up the marketing division at Amadeus IT Pacific.
“We are excited to welcome Deborah to our Sydney based team and appreciate that her extensive experience, especially across the public relations and digital space, will greatly assist in driving our continued in-market objectives,” says Lalie Ngozi, General Manager Australasia, South African Tourism.
“We have a number of programs in place that Deborah will lead that are aimed at reaching and converting Australian and New Zealand travellers to choose South Africa as their next leisure or business tourism destination.”
With seven years experience in the travel and tourism industry, coupled with the ability to speak Spanish, German and some French, Deborah is looking forward to applying her knowledge and skills to developing the current marketing strategy and bringing the South African product offering to life across Australia and New Zealand.
“The level of diversity South Africa offers travellers is incredible. The country resonates with everything that I am passionate about – from its warm people to its unforgettable wildlife and adventure experiences,” says Ms Binder.
“I am proud to be joining such a reputable organisation in South African Tourism and be given the opportunity to apply my experience in promoting this unique destination.”