Joining the ranks of Sydney’s The Star, Richard Howarth has been appointed as General Manager, Sales, Marketing & Entertainment to lead their experienced team of entertainment, tourism and hospitality professionals.
Mr Howarth is well positioned to lead The Star as it cements its position as Sydney’s leading world-class casino and entertainment destination. Mr Howarth brings a wealth of knowledge and experience to the role across a number of industries.
Having held senior roles within some of Australia’s most renowned companies including Sportingbet Group Australia (now William Hill UK), Telstra and The Coca Cola Company; Mr Howarth will work with the experienced team at The Star to continue delivering exceptional experiences across the three towers of five star accommodation, more than 20 restaurants and bars, international nightclub, Marquee, the purpose-built Event Centre as well as a world-class casino.
Mr Howarth explains his enthusiasm in joining The Star team: “I am delighted to be joining The Star and to be working with some of Australia and the world’s leading tourism and hospitality professionals. The passion and excitement of The Star’s 4,500 work force is already apparent and will be a great asset. I am very much looking forward to working with the team to build momentum for this world-class casino that is evidently connected to the fabric of Sydney.”
The Star plays host to many of Sydney’s best events including New Year’s Eve, Chinese New Year, Mardi Gras, the Spring and Autumn Racing Carnivals, Sydney Festival, national and international sporting events and for the first time in 2014, Vivid Sydney.
Brett Houldin, Acting Managing Director and Chief Financial Officer for The Star, welcomed Mr Howarth on board.
“Richard is a true sales and marketing professional with a specific set of skills specialising in customer retention, brand positioning, strategy implementation, digital marketing and team leadership.
“He will be a major asset to the business and I am delighted to welcome him to the team as we prepare to ‘thrill’ Sydney by lighting our Astral Tower for the first time as part of Vivid Sydney,” Mr Houldin said.
Mr Howarth commenced at The Star on Monday 19 May 2014.