The Star, Sydney welcomes well known travel and tourism industry professional, Diane Glasson to the position of Director of Communications and PR.
Diane brings to the role a wealth of experience from senior communications roles within Destination NSW and Tourism Australia and throughout her career, has been responsible for the development and execution of public relations strategies to leverage many of Australia’s largest events including VIVID Sydney, Sydney International Food Festival, World Youth Day, APEC and The Oprah Winfrey Show visit.
Diane’s strategic forethought and 20 year history in the tourism, hospitality and events industry will enable The Star to firmly cement its position in the Sydney market as the only integrated resort and a tourism destination in its own right. Diane explains her excitement for joining The Star team.
“The opportunity to join such a strong and passionate team and work for one of Sydney’s finest tourism offerings is an honour,” said Ms Glasson.
“2013 has been a year of significant milestones for The Star, with the opening of the Event Centre and the recent unveiling of Sky Terrace firmly cementing their position as Sydney’s premium entertainment destination in the eyes of Sydneysiders and international guests; I can’t wait be a part of the next chapter of The Star’s journey,” Ms Glasson added.
Jakki Temple, General Manager Sales and Marketing, The Star commented that with an industry reputation that precedes her, Diane Glasson is a welcome addition to The Star team.
“We’re absolutely thrilled to have Diane joining the team. Her experience and her passion for Sydney and the Australian tourism industry makes her the perfect fit for The Star as we move into the next phase,” Ms Temple said.
“Diane’s knowledge of the tourism industry both local and international makes her an invaluable addition to the team particularly in light of the positive impact Sydney has been experiencing with the uplift in Chinese tourism,” Ms Temple added.
Ms Glasson has been working with The Star in the contract position of Acting Head of Public Relations, and commenced the permanent role of Director of Communications and PR at The Star on 9 December 2013.