Off the back of its award-winning presence in 2014, Destination Sydney will return bigger than ever to Asia Pacific’s premier annual trade show – the 23rd Asia-Pacific Incentives and Meetings Expo (AIME 2015) in Melbourne.
With 15 co-exhibitors by its side, Business Events Sydney (BESydney) will be out to show the 3,000 meetings industry professionals why Sydney and New South Wales shine as the best places on earth to meet.
“It’s an electrifying time with cranes creating a new skyline for Sydney. This is not the Sydney we knew a decade ago – or even a year ago,” said BESydney CEO Lyn Lewis-Smith. “ICC Sydney is just part of around A$60 billion in major infrastructure investments that will transform Sydney now and into the future.”
And, with this week’s commitment by the NSW Government to provide a $123.35 million or 25 per cent boost to the sector, the future for the State is even brighter. NSW is already home to an exceptional calendar of major events. There’ll be even more activities from Sydney to the regions for visitors to participate in and experience.
“The NSW Government’s commitment to growing the visitor economy is undisputed. In addition to its $1.1 billion capital investment in new convention, exhibition and entertainment facilities, the government is investing in a host of programs and projects to ensure the harbour city continues to be a globally attractive place to live, work and visit,” said Ms Lewis-Smith.
“The Government also understands the role that business events play in helping it to achieve broader economic development goals and BESydney is proud to be recognised by its government as contributing to both the knowledge and visitor economy.”
While at AIME this year, Ms Lewis-Smith will also represent the Association of Australian Convention Bureaux (AACB) in her role as President to champion a new Federal Government agreement and explain what it means for the industry. Recently, the Australian Minister for Trade and Investment, the Hon. Andrew Robb AO MP, recognised international business events as an integral part of the government’s economic diplomacy agenda and announced an historic new framework – Attracting Business Events to Australia: Role of Government Agencies.
“Engagement across all levels of government is strong. And, while we’re counting down the months until our cutting-edge convention and exhibition facilities are complete, rest assured that Sydney is well and truly open for business in the lead up to this milestone,” added Ms Lewis-Smith.
“Last year, Sydney hosted 78 international conferences, conventions and incentive events, including some of the largest ever to be staged in Australia, breaking records along the way. Both the 105th Rotary International Convention and 6th IUCN World Parks Congress exceeded organiser expectations, attracting more than 2,000 participants above forecasts, and record country attendance.”
BESydney’s co-exhibitors include the Australian Technology Park Sydney; Australian Turf Club; InterContinental Sydney; InterContinental Sydney Double Bay; Destination Wollongong; Sofitel Sydney Wentworth; The Menzies Sydney, Novotel Rooty Hill & Novotel Rockford; Accor NSW Golf, Valley & Vines; Mercure Sydney and Novotel Sydney Darling Harbour; Accor Hotels Sydney; Accor NSW Regional Coastal Hotels; Australian National Maritime Museum; Blue Mountains, Lithgow and Oberon Tourism; BridgeClimb Sydney and Explore Sailing; and Shangri-La Hotel Sydney.
Visitors are invited to stop by the stand (F600) to sample a specially designed #SYDNEYSHINES cocktail – inspired by ingredients identified by the bureau’s social media followers as uniquely Sydney – on 25 February from 3.30 pm.
TAKE HOME A MEMENTO
And, throughout the two-day show, guests to the stand can have their very own caricature, set against the backdrop of Sydney’s world-famous icons, created, climb the replica Sydney Harbour Bridge, or attend a Destination Presentation at 11.35 am daily to hear from the BESydney expert team, in partnership with International Convention Centre Sydney (ICC Sydney), about how the city’s first-class event delivery services and major development projects can create added value to conferences, conventions and incentive events that choose Sydney.
Note: AIME is the business event industry’s premier trade show in Australia and is deemed a must-attend event for the meetings, events and business travel industry.