Sydney is again Australia’s number one business event destination according to the latest International Congress and Convention Association (ICCA) Country and City Rankings report.
Released today, the results place Sydney at #1 in Australia and #10 in the Asia Pacific.
Lyn Lewis-Smith, CEO of Business Events Sydney (BESydney), said, “We’re thrilled to remain #1 in Australia. In calendar year 2016, Sydney delivered 61 international association meetings, driven through the strength of collaboration between BESydney, the New South Wales (NSW) Government including Destination NSW, universities, research institutes, associations, business and tourism, hospitality and retail industries.”
“With no purpose-built convention centre for the past three years, BESydney also deliberately adjusted its strategy to drive short lead Asian incentive business to the city. On top of the 61 international association meetings that contribute to the ICCA ranking, in 2016 the city also hosted 48 Asian incentive events, attracting over 21,000 delegates and worth $96.4m,” said Lewis-Smith.
“Business from the Asian incentive market has grown 20 per cent year on year for the past five years and has been an important economic contributor during the three-year construction of the new convention centre. We continue to see strong numbers from the region. Year to date, BESydney has secured 23 incentives that will see over 8,000 visit NSW, delivering over $40 million to the state’s economy. We have also seen the number of events from India double in the past 12 months.”
Sydney’s future business event pipeline remains strong with 130 events secured to take place between now and 2023. These will attract over 130,000 delegates who will spend close to 590,000 days here, and contributing some $460 million to the economy.
“The opening of the new International Convention Centre Sydney is the start of a new era for Sydney. We look forward to welcoming some of the world’s largest business events such as International Bar Congress 2017, Sibos 2018, World Congress of Accountants 2018, LAUNCH Festival 2018 and 19, Robocup 2019, and FIGO World Congress of Gynecology and Obstetrics 2021 to name but a few,” said Ms Lewis-Smith.