The Star, Sydney’s premier tourism, events and entertainment destination, shone as the pinnacle of Sydney’s luxury travel market at Luxperience 2013.
As an official sponsor of the annual three day tradeshow (2-4 September), that attracts travel industry VIPs from around the world, The Star showcased their full range of luxury travel and event possibilities, as a key exhibitor and host throughout the event.
As Helen Logas, CEO, Luxperience commented, “The Star was an ideal partner for Luxperience, Australasia and the Pacific’s premier high end experiential travel trade event. The Star is Sydney’s only integrated resort and with a wealth of luxury travel and event offerings on site, the team and the venue were a perfect fit.”
The Star proudly hosted 300 Luxperience delegates and media on the evening of Tuesday 3 September for an exclusive farewell cocktail party overlooking Sydney Harbour at Cherry Bar, taking guests on an inside tour of the indulgent experiences on offer at The Star.
The Star also hosted key buyers at The Darling hotel, Sydney’s newest 5 star luxury hotel.
A new addition to the 2013 exhibition line up, The Star crafted a special culinary experience for delegates following the cocktail event. The ‘Dine-A-Round The Star’ program allowed guests to experience the culinary delights on offer at The Star with tailored menus exclusively for Luxperience guests at three of The Star’s award-winning restaurants, Balla Ristorante, BLACK by ezard and Sokyo.
Explaining the importance of Luxperience to the Australian industry, Jakki Temple, General Manager, Sales and Marketing said, “We’re competing on the world stage when it comes to true luxury experiences. An event such as Luxperience offers the opportunity to showcase, to targeted and interested VIP buyers, what we have to offer and to gain insight from them on what they and their clients want to experience. 2013 has been an invaluable experience!”