More than 3,000 Chinese delegates from leading health and personal care direct selling company Perfect China will descend on Sydney today for their annual Leadership Seminar, to motivate and reward high performing staff.
Proving Sydney, Australia is still a firm favourite for large corporate and incentive programs from the fast-growing China tourism market, the Perfect China Leadership Seminar will reward high-achieving members of Perfect China’s sales force with iconic Sydney activities, to capitalise on the aspirational nature of the harbour city and its surrounds.
One of the highlights of the Perfect China visit program will be scaling the heights of the Sydney Harbour Bridge with BridgeClimb to take in the sights of the city and harbour. This will be the largest group to ever climb the the Sydney Harbour Bridge.
Speaking about the choice of destination for the corporate incentive Perfect China’s Chariman Mr Koo commented, “We really liked the idea of literally sending our high-achievers to new heights by climbing a true Sydney icon.
“BridgeClimb, like many other suppliers in Sydney, was extremely accommodating and professional when catering for our large group. Perfect China delegates will climb Sydney’s Harbour Bridge over four days, with groups departing every 15 minutes from 10 am to 2.30 pm! As a result, 2,000 of our staff will be able to return home with memories of their climb that will last a lifetime – you can see all the way from the harbour heads to the Blue Mountains!”
In addition to a record-breaking BridgeClimb, the group will take in Sydney’s famous Opera House, magnificent harbour and winter sunshine onboard a Captain Cook Cruise. They will also enjoy a quintessentially Australian rural and outback experience at Tobruk Sheep Station. Set on the Hawkesbury River 70 minutes from Sydney CBD, the delegates will watch Aussie stockman ride on horseback working with sheepdogs to round the sheep in to yards.
“Sydney and regional NSW offered huge scope for our delegates to experience unique activities that will make them feel appreciated and celebrated. From spending time in the city centre climbing the Bridge and a host of optional activities to suit just about everyone’s tastes, to shearing sheep and cooking traditional billy tea at Tobruk – all culminating in a gala dinner spectacular – our staff will feel like stars!” Mr Koo commented.
The event, secured by Business Events Sydney in partnership with Destination NSW, is expected to inject A$21 million in to the New South Wales’s economy.
Commenting on the visit, Destination NSW CEO Sandra Chipchase said, “We were delighted to assist Business Events Sydney with this bid. Sydney and Regional NSW are the ideal incentive travel destinations”.
China is Australia’s third largest market for business events with close to 65,000 arrivals in the year ending March 2013 – a five per cent increase on 2012. It’s also one of Sydney’s most important source markets for business events. In the past year, Chinese corporate incentive events secured by Business Events Sydney represented over 50 per cent of its total economic impact secured for the corporate incentive market.
Business Events Sydney CEO Lyn Lewis-Smith commented on the growing Chinese market: “As Chinese businesses increasingly look to hold events outside of China, Sydney is set to benefit thanks to its innovative team-building activities, superior venue capacity, climate and vast landscapes with abundant attractions.
“As a major international hub, Sydney is increasingly accessible to Chinese groups. We now receive 44 direct flights a day from Chinese cities including Shanghai, Beijing, Nanjing, Guangzhou,” said Ms Lewis-Smith.
“Sydney welcomes Chinese delegates to play, celebrate and engage with our local communities – building relationships that see them return to our city in years to come for business and leisure!”
Tourism Australia Managing Director Andrew McEvoy said China continued to be a vitally important market to Australia’s visitor economy.
“The China market is hugely important for Australia in helping the business events industry reach its goal of contributing up to A$16 billion annually to the economy by 2020,” Mr McEvoy said.
“Thanks to the compelling experiences offered to business events clients in Australian destinations such as Sydney, we continue to attract important pieces of business that are putting us well on track to achieving our 2020 goals”.
The Perfect China delegation returns to China on 17 July 2013, following three staggered waves of arrivals to Australia.