Mumbrella Editor Tim Burrowes‘ insight into why and how the founders and owners of Mumbrella engineered the sale of their company, demonstrates that selling does not mean selling out and that industry recognition can have a real financial impact.
In his typically eloquent style, Burrowes detailed the rationale behind the sale of the business, showing it was a careful and long process to reach the best outcome.
“It’s a deal that guarantees Mumbrella remains an independent voice and in time, I hope, will give Mumbrella the opportunity to become a global brand,” he wrote.
He says the deal also guarantees the safety of all staff jobs.
From an events industry perspective, what is particularly interesting about the successful sale of Mumbrella is Burrowes’ reference to their 2016 win at the Australian Event Awards for CIM Best Meeting or Conference for their flagship event Mumbrella360.
“It was good fortune for us that during the process, Mumbrella360 won conference of the year again at the Australian Event Awards. (The next time someone asks me to justify the relevance of entering and winning awards, the importance of third-party credibility will be high on my list of reasons.),” Burrowes writes.
Managing Director of the Event Awards Ian Steigrad says “independent credibility is what the Australian Event Awards are all about”.
“Each year our judging panel spend hundreds of hours pouring over entries for the sole purpose of adding value to events and businesses that are doing excellent work.”
“We’re delighted that their hard work and embracing of the Event Awards has borne real fruit for the owners of Mumbrella360. We wish them hearty congratulations and very best for future endeavours.”