An estimated $520 million is the economic value Business Events Sydney (BESydney) expects to bring to the state through 112 events secured up to 2017, and with competition swelling and the high calibre of venues now available in the region, BESydney opens up on how it persists with scoping and securing meaningful events that benefit NSW long-term.
With three months to go until the end of the 2011 Financial Year, BESydney has secured 52 bids in 2011 and is expected to generate $130 million for the economy – more than double the estimated value on 2010, and there is no sign of a slowdown.
“For a city to be a world-leading events and conferences destination it needs to have many unique qualities, and clearly we are at an advantage with the beauty of Sydney and NSW as a backdrop”, Mr Jon Hutchison, Chief Executive Officer of BESydney said.
“But we cannot solely rely on this as a drawcard to secure events. Asia, for example, is emerging with brand new top of the range facilities, is aesthetically rich in beauty and culture, and easily accessible to the world.
“The secret to BESydney’s success is the fact that we work closely with our clients and strategic partners very early on in the picture, supporting them at the initial stage of identifying an opportunity right up to staging the event. We help make the winning process as seamless as possible, and we plan and market the event to attract delegates to come and see Sydney at its best.
“We also understand that by designing conferences to support not only financial injections, but also the sharing of information, networking and motivational objectives, the events provide more long-term value for participants and stakeholders as a consequence.”
NSW has, for a long time, positioned itself as innovative, and is fast becoming a medical and technological hub.
Just this month Sydney hosted for the first time the 6th Annual World Congress on Pediatric Critical Care, where 1500 world leading experts in the care of critically ill children came together at the Sydney Convention and Exhibition Centre.
This week the Centre is also holding the 26th Asia Pacific Academy of Ophthalmology (APAO) Congress, secured by BESydney, which will connect 4500 experts from 67 countries for one of the biggest eye-health conferences ever to be held in Australia, and is expected to generate $19 million to the economy. The number of delegates is double what was initially expected when the event was secured for Sydney in 2005.
Three members of BESydney’s Ambassador Program – the high profile group launched in 2009 which assembles prominent people from a range of fields passionate about promoting Sydney to the rest of the world – are connected to the APAO Congress event: Ivan Goldberg, Congress Chairman; Frank Martin, Chairman Congress; and Emeritus Professor Ron Mccallum AO as the Guest of Honour at Sunday’s opening ceremony.
In April 2011, Sydney will welcome the 34th International Symposium on Remote Sensing of Environment Sydney (ISRSE) which brings together scientists and experts in the field of remote sensing, guided by an international committee who represent a majority of the world’s space agencies. Delegates from NASA are also expected to attend.
“BESydney calls for submissions that will benefit the longer-term development and implementation of resources for the state which will, in turn, plant seeds for growing new networks, assist in research, expand local knowledge and inject funding for growth of particular industries in the future”, Mr Hutchison said.
“Our strategy is to leverage these emerging opportunities with new and existing contacts, which provides a platform to deliver successful large scale events and conference programs year on year.
“Overall, BESydney provides information, organisation and services that go above and beyond the call of duty.
“With global competition on the rise, particularly in our neighbouring Asia, all Australian industry players, be it government, public or private sector organisations, should work together to retain the collective vision of ‘maximising Sydney’s potential’ in international trade, tourism and investment opportunities.”