The Star, Sydney’s premier event and entertainment destination, officially launched the final piece of its $870 million development, the $100 million Event Centre, to event organisers and planners, in an exclusive showcase of its flexible and world-class facility on Tuesday 12 March 2013.
Greeted with cocktails, Champagne and mini macaroons in The Event Centre foyer, the guests were led up to the mezzanine level to hear from world renowned event producer, David Grant and welcomed by Managing Director, The Star, Frederic Luvisutto.
Jakki Temple, Executive Director, The Star explained that the purpose of the night was to showcase the Event Centre’s versatility and the variety of events that the Event Centre has been built to host.
Mr Grant who has already used the Event Centre shared with guests his excitement that a quality facility was now available in Sydney.
“It is a real pleasure and a fantastic place to work. It has ticked all the boxes for us, the money can’t buy sound system is seriously the best in Australia. It has an extensive lighting system and the team are flexible and professional – they don’t say no to your crazy ideas!”
“You can also work the room like a theatre, creating exactly what you want,” said Mr Grant.
The VIPs were then led down to the main floor which was decorated in bright red and purple blooms. An Aston Martin sat on the main floor, emphasising the ability to showcase vehicles, the sheer space on the main floor, whilst showcasing the flexibility available at the multipurpose event venue.
Mark Taylor, Director of Belle-Laide Events, was very impressed by the evening.
“Seeing the event in operation was terrific. The food was incredible. The AV was amazing. It was nice to experience a different approach to a venue showcase and the night showed me what is possible which has led me to re-think how I could use the space.
“I loved hearing from the chefs, learning about the training centre and the thought that has gone into it. The room really worked, it was much bigger than I thought it was. All the staff were incredible, even the person in the cloakroom was delightful.
“My experience has already transformed what I’m presenting to clients today; we’ve been changing event designs based on what I saw last night,” said Mr Taylor.
MC Bob Downe, Mark Trevorrow’s hilarious alter ego, entertained the guests and interviewed key personnel, including Jean-Philippe Secondis Chef de Cuisine, who talked the audience through a live-cross to the kitchens where dinner was being plated up.
After a delectable dinner, Bob Downe lead a resounding “You Raise Me Up” as the Australian Girls Choir appeared on stage and were revealed on the balconies. The guests were literally enveloped in the experience.
The evening was capped off with cheese platters and wine on the Event Centre Deck overlooking Sydney Harbour, the Harbour Bridge and surrounding city lights. Digital projections showing an aquarium on the Event Centre deck walls along with the glass shell of the Event Centre, lit up the Sydney skyline, with a blue hue, introducing guests to the technical capability of the entire venue.
The Event Centre has continued to beat expectations since opening and with The Star’s official introduction to the Event Centre receiving praise from across the industry, The Star has positioned itself to make a huge impact on Sydney’s meetings and events industry in 2013.
For more information about events throughout The Star, please contact The Star Sales Team on +61 2 9657 8568